Women’s Bean Project |
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ExcerptsThe ProgramWeb & The EnvironmentWBP’s accounting of its triple bottom line – people, planet, and profit – was an integrated approach that helped determine the success of its business. While it was difficult to measure the organization’s environmental or social impacts in accounting terms, there was no doubt about the social impact of WBP’s operations. In consideration of the environment, it implemented several programs. ...... Market positioning & FinancesThe WBP fundamentally was a sales and marketing driven organization. CEO Ryan described the direct relationship between the two as, “more sales make more jobs.” It was evident the more products it sold, the more women it would need to make those products; as such the two were interconnected...... To Diversify Or Not DiversifyWith over one million dollars in product sales, one would assume that WBP was well-positioned to tackle the next decade. Ryan attributed the spike in sales that was visible in the financial data to the PBS interview in December 2007. The organization was rich in community support. However, Ryan recognized the need to increase the visibility of WBP as a social enterprise. Ryan and the Board of Directors expected low sales due to the recessionary conditions in Denver and North America....... ExhibitsExhibits I: Mission & Vision Statements |
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